Service marketing Essay Example | Topics and Well Written Essays - 3500 words

Service marketing - Essay Example People factor in the service encounter gains an even more significant position. Thus a company can move from a position of stability to one of a complete unstable stance as it acquires different means of gathering the market and its driving factors that come along with it. The firm has to change its position with the changing times otherwise it will literally vanish away from its competitors and more so the customers, for which it actually exists. It must bring about certain efforts which are geared up to make it sound, look and eventually feel different from the rest of the lot and in the long run, have a selling proposition in it and in its products that help it in winning the customers time and time again. For getting on to this track of success and achievement, it is significant to understand that having the most sought after employees and workers in the market is necessary since they will give the most productivity in the toughest times possible. (Varey, 2001) Within an organization, the current needs in the training regimes require the employees to get themselves acquainted with the ever changing role of Information Technology and the like within the business quarters as well as learn for their own betterment the different mechanisms through which they can make use of the business processes and management activities in a steady and quick manner. This means that they must align themselves with the advanced technological applications and that too in a quick way because the corporate world of present times is on the move. Thus the training needs are very much required within any organization since the same would ensure that all the employees understand what they are doing and there are as such no hiccups in the office place so to speak. (Cappelli, 1999) More than anything else, the workers must know what the end

A World of Art Essay Example | Topics and Well Written Essays - 1250 words

A World of Art - Essay Example 2). On the other hand, there were complaints about the materials used to build it because it clashed with the park. They viewed the metals as being â€Å"an intrusive violation of the natural landscape† (Sayre, 2007, p. 2). Not only did the artwork symbolize emotions of the public, but it also encapsulated the park because its name The Gates goes along with the original creators of the park who envisioned gates at every entrance (Sayre, 2007, p. 3). The point of these examples is to show how an artist may intend for their artwork to be received in one way since it is how they see it, but it is not. Every artist, every individual differs from one another and he or she absorbs, views, creates the world in his or her unique point-of-view. There are as many meanings in art as there are a variety of personalities and beliefs in people. 2. Abstract, or nonobjective, artwork is defined as a nonrealistic illustration that does not portray an established, familiar part of the universe like person, place or thing. In order to classify it, it has to be viewed in terms of brush strokes, color, etc. For example, Westerners find it hard to assign Erna Motna’s painting to landscape because it is abstract (Sayre, 2007, p. 8). Representational, or realistic, in terms of art is defined as describing a work of art that is a universally recognizable dictation by everyone. An example of this would be an illustration of the Empire State Building. Everyone understands this to be a famous part of New York City just by viewing the artwork. The association between the art and a real landmark, person or thing is what makes it representational. Form and content’s meaning can be described as a vital definition of the term art. Form is an element of art, the rules of intention and even items, or tools, an artist uses. It takes on a physical form. Content differs from this in that it is an idea, or expression by the artist. Both function as two parts, or halves of art. A n example of this is Malevich’s painting (Sayre, 2007, p. 11). The term ethnocentric, or ethnocentrism, revolves around the belief that one’s own culture is superior to all others, and this pertains to art in that the artist creates an illustration with the intention of portraying his or her own culture in the best possible light. It is also about how â€Å"different cultures possess different visual conventions and do not easily understand each other’s conventions† (Sayre, 2007, p. 28). Iconography is the science of determining, classifying and understanding specific factors or themes in a piece of visual art. It maintains the artwork’s original meaning rather than it be reaffirmed by current society because current society may not understand the reasoning behind specific elements in the artwork. Iconography studies the visual or symbolic images in the time it was created like in Jan van Eyck’s painting The Marriage of Giovanni Arnolfini an d Giovanna Cenami (Sayre, 2007, p. 31). Photorealism evolved from American Pop Art and it can be defined as art that has been reproduced to mimic photography, or the way a camera captures images. Art by Chuck Close pertains to photorealism. Surrealism was an artistic movement that means using art to portray an expression of the unconscious mind. â€Å"Surrealism is a style of art in which the reality of the dream, or the subconscious mind, is seen as more ‘